Pure Storage develops all-flash data storage hardware and software products, some of which embrace open source technologies. Founded in 2009 in Mountain View, California, Pure Storage developed its products in stealth mode until 2011. Afterwards, the company grew in revenues by about 50% per quarter, raised more than $470 million in Venture Capital (VC) funding, and went public in 2015.

Initially, Pure Storage developed software for storage controllers and used generic flash storage hardware. Today, it creates products specifically for use with Artificial Intelligence (AI) software.